Dane's a tenacious and curious Brit, who is an avid tea drinker, with a passion to be a British voice within the independent eyewear space. Dane and his three friends founded the brand in 2012 with a mission to design and create premium frames with personality that celebrate the individuality of the wearers.
Dane wears Ledbury Sunglasses in Pine - £150
To be a British voice within the independent eyewear space, to design and create premium frames with personality that celebrate the individuality of our wearers.
Authentic.
Dane wears Douglas Spectacles in Forest Green - £135
Lots of things. Usually places; beautiful architecture found in cities and rural landscapes.
“Treat everyone like you would your Grandma.” Not always easy, especially on tough days and with tough people, but it’s advice I’ve never regretted following.
Ledbury because I love the combination of a square aviator and that it's crafted from acetate rather than metal.
Personally, it would be my family. Business-wise, it would be creating products that people love and enjoy.
How is it almost the end of 2023?! Lots of fun events in the lead-up to Christmas, finalizing some exciting collaborations for Q1 next year, and preparing for the launch of our Spring/Summer 2024 collection.
That’s a tough one! I'd say Marshall because it’s an alternative take on a classic shape. I love the architectural detailing across the top of the frame.